Category: Advertising
-
France passes law that says Photoshopped images must have a disclaimer
The law means that any models appearing in commercial photography whose bodies have been made thinner or thicker using image software must be labelled with “Photographie retouchée” (edited photograph). France isn’t the first country to legislate on image editing in advertising (Israel did so in 2012), but it’s good to see more awareness on the…
-
The damage that online advertising has had on the credibility of our news media
“The fact that we have a populace that no longer knows what to believe from a media industry they once trusted, is not an accident.” Executive order hoax. Online advertising is corrupt at its core — an astute piece from The Ad Contrarian. It picks up on something I’ve previously been duped by — ads…
-
Ogilvy on meeting clients and prospects
In 1962, Time magazine called David Ogilvy (1911-1999) “the most sought-after wizard in today’s advertising industry.”
-
Koyaanistocksi
A testament to Godfrey Reggio’s influence on contemporary motion photography, and the appropriation of his aesthetic by others for commercial means.
-
How to persuade
When advertising wasn’t about paid celebrity endorsements, special-effects and decoration, but about the power of persuasion.
-
Remember those great Volkswagen ads?
The Volkswagen advertising campaign of the 1960s and 70s is said to be the greatest and most influential ever created, acclaimed as “the campaign of the century” in the Millennium editions of Time Magazine and Advertising Age. Remember those great Volkswagen ads? is the only comprehensive review of the campaign by DDB (Doyle Dane Bernbach).…