“Every mile you run in Virgin Active gyms earns you an airmile with Virgin Atlantic.”
It’s not limited to Virgin, either. Any airline could partner with a gym, or a manufacturer of electronic gym equipment. A little extra fitness motivation is no bad thing.
See what else Oli + Josie have been up to.
They’re on Twitter, too, @olifrosty and @JosieShedden.
Via CR Blog.
Related elsewhere: Who designed the Virgin logo?
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