When I was in my teens I worked weekends and some summer weeks as a tyre fitter. Barring the Goodyear Blimp, Bibendum, and Pirelli calendars, I can’t remember much of what tyre manufacturers used to promote their products. While not on the same scale, these “winter road fashion” print ads for Turkish manufacturer Lassa stood out.
A memorable idea by Happy People Project in Istanbul. Via @issue.
For what it’s worth, Lassa is a good, hard-wearing tyre, too.
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