Category: Marketing
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Girls’ Life vs Boys’ Life
Photographer Matt Frye took his kids to the local library in Kansas City where he saw his 7-year-old daughter looking at the cover of Girls’ Life — a US magazine aimed at 10-15 year olds. A few rows up was an issue of Boys’ Life — the official magazine of the Boy Scouts of America.…
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Antisocial media marketing
My Logo Design Love Facebook page has been “liked” more than 300,000 times, yet even the most popular newsfeed update (the photo album that’s screen-grabbed below) isn’t shown to everyone who has chosen to see what I share. That number at the bottom of the image is what I’m talking about — “127,104 people reached.”…
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When pro bono design pays off
Working pro bono is an excellent way for inexperienced designers to build their portfolios, and for experienced designers to do great work for causes they love. Javier Mateos of Mexico-based design studio Xplaye helped both himself and others with a successful pro bono effort. Two years ago, Xplaye started a series of tribute exhibitions that…
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TIME magazine covers: worldwide differences
The difference between the US version of the TIME cover and that of the rest of the world recently proved to be a popular comparison on Reddit, with some calling it censorship. TIME covers, 24th October 2011. TIME covers, 05th December 2011. TIME covers, 02nd April 2007. TIME covers, 03rd November 2008. TIME covers, 08th…
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I wish I’d known that
What advice would you give a design graduate? Chris Arnold, founder of Creative Orchestra and former creative director at Saatchi & Saatchi, offers his pearls of wisdom. Image via Thinkstock It’s tough. Very tough. And there is a truth in the fact that only the toughest survive. The lazy ones fail. You need to be…
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How pro bono design improves your portfolio
You’re a design student with a portfolio full of fictitious projects. You want to work with clients to build your experience, but you need to develop your portfolio to get those jobs. That’s when pro bono design can be a massive help. Pro bono publico (usually shortened to pro bono) is a Latin phrase that…
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Getting your foot in the door
When Lee Newham worked as a senior designer at London-based consultancy P&W, he’d receive three or four CVs each day. Here’s his stellar advice on how to get your CV to the top of the pile. CV tips for graphic designers 99% of CVs are poorly designed. It’s a struggle. If your CV is good,…
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How I reversed my Google ranking penalty
Yesterday, through a large increase in site visitors, I discovered that my Google penalty had been lifted. In this post, I’m going to tell you why I was penalised by Google, what I did to have the penalty removed, and how you can avoid a similar penalty for your website.