Category: Advertising
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Only 4% of women consider themselves beautiful
For the latest experiment in Dove’s Real Beauty campaign, Ogilvy hired Gil Zamora, an FBI-trained forensic artist, to sketch women two ways: the first in their own words, the second in the words of a stranger. The resulting three-minute video was uploaded to YouTube on Sunday (embedded below). It’s a powerful message. “Women are their…
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Stop motion. Behind the scenes.
When you invite people into your design process, it suddenly becomes a lot more interesting.
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Anti-abortion ad campaign and morals in design
Following up on my previous post about what type of projects designers avoid, regardless of payment, for me, this is one of those. Ireland’s abortion laws are the strictest in Europe, and anti-abortion group Youth Defence has launched a national campaign that urges women with crisis pregnancies to seek any option but abortion. The ads…
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One month of online advertising earnings
A number of people asked about my online ad earnings, so here they are for an average month in the hope that they’ll give guidance for your own ad income.
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You don’t always need to show the product you’re selling.
A brand name with a suggestion can sometimes suffice. Agency: TBWA Praha, Czech Republic Agency: Publicis, Paris, France Agency: Euro RSCG, Singapore Agency: Publicis, Paris, France Agency: Saatchi & Saatchi
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Best use of a shop window postcard space
The finalists for the Chip Shop Awards have been selected. Here are a few entries from the past couple of years in the “best use of a shop window postcard space” category.
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Guinness TV ads through the years
Although Guinness may appear to be black, it’s officially a very dark shade of ruby.
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The hypocrisy of Unilever advertising?
Unilever-owned personal care brand, Dove, launched a video called Dove Onslaught, that aims to highlight how today’s children are bombarded with false advertising messages.