David Airey

Category: Writing

  • Identity Designed, the book

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    David Airey
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    The Identity Designed hardcover (published by Rockport, available from January 2019) aims to uncover the most valuable details about what it takes to create a compelling visual identity. Since the Identity Designed website was launched in 2010, it’s been a bit of a labour of love sharing insights into more than 500 projects from design…

  • On starting sentences with “And”

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    David Airey
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    Children’s author Joanna Nadin received this letter from one of her readers. Here’s Joanna’s reply. Lovely. Joanna regularly talks to pupils in primary schools, and it was on the TES website where she mentioned a thing the schools have — “wow words.” “Instead of saying something’s ‘big’, you say it’s ‘gargantuan’. Instead of saying something’s…

  • Giving voice to ideas

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    David Airey
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    Copywriting can be about much more than just tone of voice. It can form an integral part of a company’s brand strategy.

  • Paul Jarvis shares good advice for designers

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    David Airey
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    Designer and writer Paul Jarvis has a useful website. Here are some posts and resources of interest, and some thoughts I agreed with. Paul talks about how to build an audience from scratch. Many of you are, or once were in this situation. If I found myself transported back to when I became self-employed eight…

  • A manifesto on writing for design

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    David Airey
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    Written by Jim Davies, a commercial writer and cultural commentator whose work has been accepted into the D&AD annual for six years running. I’m delighted to have been asked to be foreman of the Writing for Design jury in this year’s D&AD Awards. It struck me that I should get my thoughts together and set…

  • Advice for authors

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    David Airey
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    If you’re writing a book for the money, you’re going to be disappointed.

  • Don’t ask, don’t get.

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    David Airey
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    My acquisitions editor, Nikki at Peachpit, asked if I could find a well-known designer to write a quote for the back cover of my book. She said it would need to be someone with a great reputation, and that we didn’t have much time.