For the latest experiment in Dove’s Real Beauty campaign, Ogilvy hired Gil Zamora, an FBI-trained forensic artist, to sketch women two ways: the first in their own words, the second in the words of a stranger.
The resulting three-minute video was uploaded to YouTube on Sunday (embedded below).
It’s a powerful message.
“Women are their own worst beauty critics. In fact, only 4% of women around the world consider themselves beautiful. Dove is committed to building positive self-esteem and inspiring all women and girls to reach their full potential. That’s why we decided to conduct a compelling social experiment that proves to women something very important: You are more beautiful than you think.”
There’s a longer six-minute version, as well as shorter interviews with each participant, on the Dove Real Beauty Sketches website.
Via lots of people, and Adweek.
Related, from the archives: The hypocrisy of Unilever advertising.
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