“If cities were smarter, then life in cities would be better. That’s why IBM created ads with a purpose. By adding a simple curve, we gave advertising a new function.”
Great idea by Ogilvy & Mather. Reminds me of the billboard that turns air to water.
Via @issue.
Wow, what a great idea. Sometimes a simple idea like this really wakes you up to what’s possible with a little lateral thinking. Thanks for posting David.
Is this a case of the medium is the message? Very creative and practical idea….usually we see ads on benches…now the ad is a bench! Wish we had some of these billboards here…
J.K.S.
Whoa! Really cool idea! These would definitely make you stop and look, thereby getting the company’s message through effectively.
This IBM billboard advertising campaign also came to my attention recently. What’s most refreshing is the idea is simple, the design is understated, and yet it interacts with the audience in such an engaging way. Well done Ogilvy France!
The design that has a practical use is certainly more successful.
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