Author: David Airey
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Measuring design’s return on investment
How do you measure the success of a design project? That’s an occasional inbox topic because companies often see design as an expense rather than an investment.
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Originality in design
Emilyn Cheong, a student at Lasalle College of the Arts in Singapore, asked me a few questions for her final year project, titled “Originality Trouble.”
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Eliodomestico: a solar household still for developing countries
Giving families drinking water from the sea at no operating cost.
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The computer’s a dangerous instrument…
…because it shapes your capacity to understand what’s possible. It’s like an apparently submissive servant that turns out to be a subversive that ultimately gains control of your mind.
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Blank Slate: A Comprehensive Library of Photographic Templates
I’ve talked before about how showing identity work using Photoshop mockups can really bring an idea to life. So it was interesting to get Blank Slate in the post, courtesy of Gestalten. You know the idea… The book is a hardback reference catalogue that might make it a little easier to find the exact “blank…
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The Design Method
The Design Method is a new book by Eric Karjaluoto, creative director and founding partner of smashLAB. He kindly took time to answer a few questions on his latest work. Both the client and designer play important roles in the creation of good design. However, each one holds certain strengths and insights that the other…
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On communication between designers and clients
Web Designer magazine asked me a few questions about talking to clients. When communicating with a new client, what advice do you have to ensure that all parties understand what they expect to be delivered? Projects run more smoothly when everyone involved asks what the others expect. It’s also helpful when working terms are agreed…
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The financial value of side projects
At the start of the year I turned down an offer for one of my websites. But the buyer didn’t leave it at that, and I’ll share how things panned out.
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A short lesson in perspective
The following thoughts have been republished from the personal website of Linds Redding, the former Saatchi & Saatchi and BBDO art director who died from cancer in 2012, aged 52. His words are an intriguing personal reflection on his creative career, written after realising his time was coming to an end. I hope he would…