“Every mile you run in Virgin Active gyms earns you an airmile with Virgin Atlantic.”
It’s not limited to Virgin, either. Any airline could partner with a gym, or a manufacturer of electronic gym equipment. A little extra fitness motivation is no bad thing.
See what else Oli + Josie have been up to.
They’re on Twitter, too, @olifrosty and @JosieShedden.
Via CR Blog.
Related elsewhere: Who designed the Virgin logo?
Erin25 February 2015
This is fabulous! I've paid for three or four gym memberships, bought all of the outfits, and still haven't been to the gym. Great marketing trick & awesome way to get people like me to actually get out there and work out.
David Airey4 March 2015
I hope those gyms sent you a birthday present, Erin. :)
Hannah1 April 2015
That is brilliant! If this was in gyms I think that it would be highly successful... as long as it's on more than treadmills because that might cause fights. They could even get other companies like Coles or Woolworths involved so the points you get can buy food (some would be scared of flying).