Design student Ric Bixter came up with this idea for elastic band packaging.
The design brief was to “Go into a pound shop and pick a seemingly uninteresting object and rebrand it, increasing the value and interest.”
The stronger the band, the more the box is squeezed. Brilliant.
Ric Bixter is a 2nd year design student at UCLan (University of Central Lancashire). He’s hoping to move to London in September for a year in the profession. Catch him on Twitter @fellbridge.
Back in June he tweeted, “Designing the packaging for elastic bands turns out to be really hard.”
Perseverance paid off.
Via Blair Thomson.
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