Edward de Bono

Edward de Bono is one of the few people in history who can be said to have had a major impact on the way we think. He has written numerous books with translations into 34 languages, and is best known for being the originator of the term lateral thinking.

Six thinking hats

I’ve included some de Bono quotes from Lateral Thinking, Six Thinking Hats, and other places around the web. Something to come back to now and again.

“If you never change your mind, why have one?”

“The need to be right all the time is the biggest bar to new ideas. It is better to have enough ideas for some of them to be wrong than to be always right by having no ideas at all.”

“Sometimes the situation is only a problem because it is looked at in a certain way. Looked at in another way, the right course of action may be so obvious that the problem no longer exists.”

“‘Nothing’ is the space for everything.”

“An expert is someone who has succeeded in making decisions and judgements simpler through knowing what to pay attention to and what to ignore.”

“An idea that is developed and put into action is more important than an idea that exists only as an idea.”

“Humour is by far the most significant activity of the human brain.”

“In the future, instead of striving to be right at a high cost, it will be more appropriate to be flexible and plural at a lower cost. If you cannot accurately predict the future then you must flexibly be prepared to deal with various possible futures.”

“One very important aspect of motivation is the willingness to stop and to look at things that no one else has bothered to look at. This simple process of focusing on things that are normally taken for granted is a powerful source of creativity.”

“To be successful you have to be lucky, or a little mad, or very talented, or find yourself in a rapid growth field.”

“We need creativity in order to break free from the temporary structures that have been set up by a particular sequence of experience.”

Ed de Bono

Dr de Bono, I doff my thinking hat.


Comments

33 responses to “Edward de Bono”

  1. My favorite quote by him is:
    “Creativity involves breaking out of established patterns in order to look at things in a different way.”

  2. Nice article david.
    Hats off to the master thinker.
    I read ‘tactics’ and ‘Lateral Thinking’. Will try to complete the ‘Six thinking hats’ during my one week vacation starting from this Sunday.

  3. I really really admire Dr. De Bono’s work. Managed to attend one of his seminars here in Malta on Thinking Hats and I must say I was truly inspired. I was really surprised to find him here in your blog David. Being Maltese myself you induced a sense of patriotism this morning 🙂 At least our tiny island still has something to contribute to the world. Thanks for the post David and keep up the good work.

  4. Great article David, thanks very much!

  5. The Ed de Bono quotes are a perfect start to the day David, and the read of the day here.

  6. I particularly like this one:

    ‘An expert is someone who has succeeded in making decisions and judgements simpler through knowing what to pay attention to and what to ignore.’

    Very true, especially when working to a budget!

  7. This post is like a strong shot of knowledge on the rocks.

    I will be reading more, thanks for introducing me to this great man.

  8. I really like the quote ‘Nothing’ is the space for everything. Although there are lots in there that are equally true. It was a creative idea to have added this post, good work david.

  9. Chaitanya,

    The six thinking hats idea is excellent. I preferred reading Lateral Thinking, but I’m sure you’ll enjoy it too.

    Justin,

    That’s great you attended one of his seminars. I’d jump at the chance.

    Thanks very much to all of you who commented. Happy Saturday!

  10. “Humour is by far the most significant activity of the human brain.”

    This is probably my favorite. I have always found that the most intelligent people are also humorous and insightful when it comes to perspectives and and developing ideas.

  11. “One very important aspect of motivation is the willingness to stop and to look at things that no one else has bothered to look at. This simple process of focusing on things that are normally taken for granted is a powerful source of creativity.”

    I really like this one. It’s very true but you don’t really think about it all the time. Very inspiring.

  12. The first one – “If you never change your mind, why have one?” is my favorite one! 🙂

    Nice article David!

  13. How very inspirational. My friends doing a coursework assignment on EdB at the moment and I never really knew much of him but sounds like an interesting, insightful fellow!

  14. Heh, love the second quote! It’s hard to be wrong, but it’s also the best way to learn new things.

    I’ve really only played with (can’t quite call it reading, can you?) How to Have Creative Ideas (hope you don’t mind I linked to my review of the book). I really like how it makes me stretch to make connections between seemingly unrelated things. It’s a workout for the brain! What he said in the introduction of that book is so spot on:

    Too many people believe that creativity is a talent with which some people are born and the rest can only envy. This is a negative attitude that is completely mistaken.

    Creativity is a skill that can be learned, developed and applied.

    P.S. de Bono didn’t die did he?? This almost sounds like a memorial to him! 🙁

  15. Michael,

    I like to think of humour as a virtue. One I’m aspiring towards.

    Viince, Dainis, Nathan,

    Glad you’re also enjoying Dr de Bono’s thoughts.

    Lauren,

    He’s alive and kicking. Sorry to give the opposite impression! I was actually trying to remember which of my ‘old blogging friends’ (of which you are of course one) had written a blog post about the doc, so no, it’s great that you linked to your article. 🙂

  16. I had the chance to read the “Lateral Thinking” and its indeed a great reading!I adore Dr. de Bono since then. Thanks for sharing this inspirational man here!

  17. I first heard of Edward De Bono many years ago when I was advised by one of my tutors to read “Lateral Thinking” as part of my Graphic Design course, and yesterday I went to a talk given by him, an event which was part of the Cheltenham Literature Festival. I felt that I should have been taking notes, but the he was rattling through ideas so fast that I’d have missed a lot if I’d tried to write as well as listen. Fascinating stuff, with many examples of how various ideas had been put to practical use. Time to dig out the book again…

  18. I forgot to add, he’ll be launching a couple of websites in the coming months, debonothinkers.com and debonocode.com, which I’m sure will be of interest to many here. He’s also planning an online course in lateral thinking, sometime next year.

  19. Bhelle,

    You’re more than welcome.

    Mary,

    I’m envious you were able to attend one of his talks. I should also dig out the book again — if I haven’t already passed it on to someone else, as happens with many of my books. Looking forward to those site launches.

  20. I’m just back from Malta, which is where he was born. I only discovered that when I was there. (Not particularly interesting factoid!)

  21. I found it interesting, Jennifer. Were you on holiday? I’ve not yet visited Malta, and hope you had a great time away.

  22. Ah, David you’re a gent!

    Yep, was in Malta and Gozo for two weeks at the end of September – very nice for a visit and very interesting history. Avoid the main touristy drags though – they’re very built up. Still want to go back to India again.

  23. Thanks Jennifer.

    Even though I only saw a very small part of India, it had it’s good and bad points. I’d love to visit South America sometime, or try a safari in Africa. Definitely on the ‘to do’ list.

  24. wow this is the first time i hear about this person ,, but indeed he’s so great i really loved he’s qoutes there really true and obvious but no one had thought of them the way he did ,,
    i think now am going to search for his book now 🙂

    thanx alot ,,

  25. and David nice to meet u 😀

  26. Nice to meet you too, Lara. I hope you’re well.

  27. Its great. Its really great.
    I started reading the ‘Six Thinking Hats’. It was amazing.
    Thank you very much david.

    I also recommend SIMPLICITY, which teaches how to make our every day complex activities more simple and how to achieve simplicity to our life. It would be very helpful for a designer, because keeping it simple is always crucial.

  28. David, Jennifer,

    Thanks for your visit to India.

  29. It was my pleasure, Chaitanya. I’ve been enjoying a television series here these past few weeks: Paul Merton in India. Quite amusing.

  30. thanks for turning me on to this guy.

    1.”Humor is by far ……”
    yeh- i’ve always wondered if any of the other animals have a sense of humor. it seems to me to be the one aspect of us as compared to the rest of the animal kingdom that is just intrinsically human, and you don’t hear people talking about that very much.

    2. “To be successful you ……..”
    i’ve always felt that if the luck runs out and the talent is just an illusion that the madness can always take me where i need to go.

  31. You’re welcome, Ernie.

    Where would we be without a sense of humour? I’d not be laughing about it.

  32. anbalagan Avatar
    anbalagan

    Lateral Thinking is a ‘eureka’! I am generating various ideas while working on the exercises suggested in the book. Worked with my seven years old daughter and she is wording and sketching fantastic ideas. De bono is great. I love reading his books. Great work for 21st century.

  33. Edward has written some brilliant conceptual books e.g. H+. Proposed solutions to the middle east crisis etc, Jose Silva is good too for Alpha wave psycho-re-orientation.

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