Author: David Airey
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Typeface combinations used in design books
The authors of the following books work with type for a living, and although they weren’t all responsible for their book designs, I was intrigued to know what typeface combinations were chosen to represent their words. The comparative images that follow show the mid-weight members of the respective type families, but it should be noted…
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Ask me anything #2
Following on from part #1. 21/ How much time did you spend on your favourite piece of work? — Dustin Andrew I couldn’t choose just one, but there are a few that definitely aren’t favourites. One should’ve lasted three or four months, but 18 months had passed before I was paid the balance. That taught…
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Things I’m sent
Now and again people send me products to review. A lot of what’s sent isn’t worth sharing. Some things are.
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How to persuade
When advertising wasn’t about paid celebrity endorsements, special-effects and decoration, but about the power of persuasion.
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Remember those great Volkswagen ads?
The Volkswagen advertising campaign of the 1960s and 70s is said to be the greatest and most influential ever created, acclaimed as “the campaign of the century” in the Millennium editions of Time Magazine and Advertising Age. Remember those great Volkswagen ads? is the only comprehensive review of the campaign by DDB (Doyle Dane Bernbach).…
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Ask me anything #1
The first in a two-part series, with answers to your questions. 1/ How do you feel the surge of social-media and internet dependence has changed the way we brand? — Duane Doogan Not very much. The principles are the same — create something appropriate, distinctive, memorable, and ideally emotive. 2/ What gave you the courage…
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OPENING, by Christopher Willits
OPENING is a beautifully immersive audio visual recording by San Francisco-based Christopher Willits.
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Antisocial media marketing
My Logo Design Love Facebook page has been “liked” more than 300,000 times, yet even the most popular newsfeed update (the photo album that’s screen-grabbed below) isn’t shown to everyone who has chosen to see what I share. That number at the bottom of the image is what I’m talking about — “127,104 people reached.”…
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Drone over Burning Man
Tycho Awake. A fitting track to pitch with footage of a drone over Burning Man.
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Keep experimenting
Job applicant advice from design business owner Drew de Soto.