Tag: talks
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Giving voice to ideas
Copywriting can be about much more than just tone of voice. It can form an integral part of a company’s brand strategy.
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Milton Glaser on Donald Trump
Trump licensed his name to an anonymous Dutch-distilled vodka in 2006. By 2007, it did $4.3 million in sales, selling for $30 a bottle, which priced it above Absolut. But by 2008, sales dropped 81% and only got worse from there.