Tag: identity
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Identityworks retirement
Tony Spaeth’s Identityworks website was one of the first that inspired me to build my own. A fantastic resource, but now, sadly, retired.
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Wigan Little Theatre’s little known facts
Problem: design a brochure for a small theatre. Solution: make the brochure small.
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Beyond the logo
“The role of the logo is to point, to designate — in as simple a manner as possible.” Those were Paul Rand’s words in a 1991 article published by AIGA: Logos, Flags, and Escutcheons. I agree. But of course as most of you will know, the strongest visual identities are about a lot more than…
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Colour in branding
Colour plays an important role in recognition rates. To illustrate, you know what worldwide brands these palettes represent, don’t you? (Answers in the links beneath each.) Brand name Brand name Brand name Of course each of the above brands has a huge marketing budget, helping ingrain the product or service into our subconscious whether we…
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Qualities to achieve in identity standards
Worthwhile qualities that designer Jerry Kuyper aims to achieve when creating identity standards.