Tag: Branding
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A short course in audio branding
Sound branding (also known as audio branding, sonic branding, acoustic branding, or sonic mnemonics) is the use of sound to reinforce brand identity.
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How to convince your clients they need a brand, not just a logo
Written by London-based brand identity designer Andrew Sabatier. Explain that you should be employed to find a brand idea that will form the basis of all the company’s branding (and perhaps even future business decisions) of which a logo should only be one expression, an idea that is likely to form the basis of a…