Tag: book
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Studio Culture
A brief look inside Studio Culture: The secret life of the graphic design studio, edited by Tony Brook and Adrian Shaughnessy.
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It’s Not How Good You Are, It’s How Good You Want to Be.
Paul Howard Arden, advertising creative and successful writer, was born on April 7th, 1940, and died on April 2nd, 2008. Here’s a quick excerpt from his seminal book, It’s Not How Good You Are, It’s How Good You Want to Be.
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Marks of Excellence by Per Mollerup
This book presents a thorough exploration of the trademark: its history, development, style, classification, and modern relevance. A brief history is given of the origins of the trademark in heraldry, monograms, owner’s marks, and certificates of origin. The next chapters form a study of corporate identity and communication design with an emphasis on sign theory.…
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Graphic Design as a Second Language
I can’t choose a single design book as my “favourite,” but this one’s up there: Graphic Design as a Second Language, by Bob Gill. “The only way to tell which jobs Gill designed yesterday and which ones were designed years ago, is to look at the date. Styles come and go, but his ideas and…