Category: Identity
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Colour in branding
Colour plays an important role in recognition rates. To illustrate, you know what worldwide brands these palettes represent, don’t you? (Answers in the links beneath each.) Brand name Brand name Brand name Of course each of the above brands has a huge marketing budget, helping ingrain the product or service into our subconscious whether we…
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Qualities to achieve in identity standards
Worthwhile qualities that designer Jerry Kuyper aims to achieve when creating identity standards.