Category: Books
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Marks of Excellence by Per Mollerup
This book presents a thorough exploration of the trademark: its history, development, style, classification, and modern relevance. A brief history is given of the origins of the trademark in heraldry, monograms, owner’s marks, and certificates of origin. The next chapters form a study of corporate identity and communication design with an emphasis on sign theory.…
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Graphic Design as a Second Language
I can’t choose a single design book as my “favourite,” but this one’s up there: Graphic Design as a Second Language, by Bob Gill. “The only way to tell which jobs Gill designed yesterday and which ones were designed years ago, is to look at the date. Styles come and go, but his ideas and…
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Typography tips for graphic design students
Designer Ben Terrett of Noisy Decent Graphics asked his readers what typographic advice they’d give a third year design student. Here are a few of the most useful answers from the comment thread. “Don’t underestimate its importance. The best ideas, the most beautiful imagery, the most harmonious colour combinations will be blighted by inferior typography.…