David Airey

Category: Books

  • Arwey notebooks

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    David Airey
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    Any of the notebooks from Arwey would make a great designer gift. The mailman delivered these two.

  • Symbol, by Angus Hyland & Steven Bateman

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    David Airey
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    Symbol is a new book by Angus Hyland and Steven Bateman, published by Laurence King. I was curious to see what difference there’d be between this and Michael Evamy’s Logo from the same publisher. Symbol shows “1,300 symbols organized into groups and sub-groups according to their visual characteristics.” And Logo contains “1,300+ logos in 75…

  • Designing Brand Identity

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    David Airey
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    Alina Wheeler’s Designing Brand Identity: an essential guide for the whole branding team is currently in its fourth edition. I don’t know why I haven’t picked it up sooner, given how closely the topic resembles Logo Design Love. I’ve been dipping in and out and thought I’d share a quick look inside (the third edition).…

  • Be brilliant at the basics

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    David Airey
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    Business tips from the mini-book Brilliant At The Basics of Business 100, by designer and teacher Nicholas Bate of Oxford-based Strategic Edge. Image via Thinkstock. Don’t try to accommodate every customer. The more you do, the more you can potentially dilute your initial strength that people loved you for. Sure, it’s a balance; just keep…

  • The Win Without Pitching Manifesto

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    David Airey
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    Blair Enns’ Win Without Pitching Manifesto gives advice for designers who deal directly with clients. In Blair’s words, “Only we present our work. Whenever our diagnostic findings, strategic recommendations, or creative solutions are presented to anyone in our client companies, it will be personnel from our firm that does so.” I’ve worked on projects where…

  • When small is good

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    David Airey
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    Just because you’re smaller than the businesses you look up to, doesn’t mean you can’t still delight your clients.

  • Studio Culture

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    David Airey
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    A brief look inside Studio Culture: The secret life of the graphic design studio, edited by Tony Brook and Adrian Shaughnessy.

  • It’s Not How Good You Are, It’s How Good You Want to Be.

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    David Airey
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    Paul Howard Arden, advertising creative and successful writer, was born on April 7th, 1940, and died on April 2nd, 2008. Here’s a quick excerpt from his seminal book, It’s Not How Good You Are, It’s How Good You Want to Be.

  • The Art of Looking Sideways

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    David Airey
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    A visual feast of a design book by the late, great, Alan Fletcher.

  • Decoding Design, by Maggie Macnab

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    David Airey
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    Decoding Design: understanding and using symbols in visual communication aims to discover the hidden meanings inside common corporate logos and designs. Maggie is past president of the Communication Artists of New Mexico, teaches logo design and symbolism as visual literacy for designers at the University of New Mexico/Albuquerque, speaks for conferences and universities, and gives…