Category: Business
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On getting paid
Caroline Gibson wrote a useful piece for The Professional Copywriters’ Network about how to get paid. A few of her points are below alongside thoughts of my own. Photo via. Have clients agree to your terms. It’s important to clarify terms before money changes hands, because the more that both sides know what to expect,…
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Antisocial media marketing
My Logo Design Love Facebook page has been “liked” more than 300,000 times, yet even the most popular newsfeed update (the photo album that’s screen-grabbed below) isn’t shown to everyone who has chosen to see what I share. That number at the bottom of the image is what I’m talking about — “127,104 people reached.”…
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Mike Dempsey on “the graphic designer and ethics”
“If you are a designer, ask yourself: am I colluding with a food or drinks manufacturer in minimising the bad points of a product through a designed subterfuge to make the product look enticing to children?” Photo by duncan c “If the answer is yes, you have some serious thinking to do. A design ‘strategy’…
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Creative people say no
Kevin Ashton wrote a good, short piece aimed at helping designers in business, and about choosing your work wisely. Here’s a quick excerpt. “We are not taught to say ‘no.’ We are taught not to say ‘no.’ ‘No’ is rude. ‘No’ is a rebuff, a rebuttal, a minor act of verbal violence. ‘No’ is for…
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No, No, No, No, No, Yes.
An interesting excerpt from Gideon Amichay‘s encouraging on Amazon.com.
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We could really do with £50k
Written by John Scarrott of the Design Business Association in London. Photo by worldoflard I was chatting to one of our ‘experts’ at the DBA Design Effectiveness Awards when he recounted the following story to me. I’ll tell it from the expert’s perspective. “One of my clients, a small design agency of five people, was…
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Measuring design’s return on investment
How do you measure the success of a design project? That’s an occasional inbox topic because companies often see design as an expense rather than an investment.
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Originality in design
Emilyn Cheong, a student at Lasalle College of the Arts in Singapore, asked me a few questions for her final year project, titled “Originality Trouble.”
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On communication between designers and clients
Web Designer magazine asked me a few questions about talking to clients. When communicating with a new client, what advice do you have to ensure that all parties understand what they expect to be delivered? Projects run more smoothly when everyone involved asks what the others expect. It’s also helpful when working terms are agreed…
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Design pricing for non-profits
Kim Hatton asked, “Do the same design pricing principles apply between non-profits and for-profit businesses?” When it comes to pricing for non-profits there are a few things I think about: A percentage off my normal rate Pro bono, cutting my rate entirely “for the public good” A service trade, where the client can offer a…