Category: Resources
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“Nobody bought the cheapest option.”
People were offered 2 kinds of beer: premium beer for $2.50 and bargain beer for $1.80. Around 80% chose the more expensive beer. Now a third beer was introduced, a super bargain beer for $1.60 in addition to the previous two. Now 80% bought the $1.80 beer and the rest $2.50 beer. Nobody bought the…
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USB microphone recommendation
I’ve been looking for a good microphone (for video calls, podcasts, etc.). Three desks out of these 20 (the ones belonging to Jeff Croft, Dan Mall, and Veerle Pieters) are seen with Blue Microphones Yeti USB Microphone. Jeff Croft’s desk with Blue Yeti. Looks a good shout. If you have a mic recommendation it’d be…
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What employers look for #5
Design employment advice contributed by Blair Thomson of Exeter-based Believe in, interspersed with a little of the studio’s work. I receive a continual stream of CVs and enquiries from designers and interns, and in a similar way to ‘The X-Factor’ and ‘Britain’s Got Talent’, I usually have to spend time sifting through a lot of…
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Creative Penguin book covers
These cover designs for Penguin Education are great. Juniors, cover design by: Omnific/Philip Thompson. Personality, design by: Omnific/George Mayhew. Half Way There, design by: Omnific/Martin Causer. Ageing, design by: Omnific/Derek Birdsall. Males & Females, design by: Omnific/Derek Birdsall. Courtesy of avid Penguin collector Richard Weston. You can view Richard’s complete series of covers in the…
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When designing a book cover…
…even if it’s likely to be a one-off, it can a good idea (and potentially easier to sell to a client or publisher) to treat the cover design like the first in a series, because you never know where it might lead. A few cover collections I like (some more obviously pre-planned than others). By…
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Thoughts on the designer / client relationship
“If I go to see the doctor, I accept that the doctor has trained, has skill, has experience, is concentrating on one aspect of me. I’ve asked them to do that. What I don’t do is what bad graphic design clients do. I don’t lean over the doctor’s shoulder and say, ‘Could we make that…
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Why do so few designers join professional design organisations?
“You get out of it what you put in, so if you don’t go to meetings, or become involved with other members, paying the fee is pretty much useless.”
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What employers look for #4
The fourth installment is from Simon Manchipp, co-founder at London-based SomeOne. Everyone is a graphic designer these days. Everyone has chosen the colour of their wallpaper, curtains, or the colour of their car. So everyone thinks they are qualified to make graphic judgements. After 10 years in advertising I found a similar thing with music…
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What employers look for #3
From Rochelle Fainstein, digital marketing manager in the Manhattan office of Sterling Brands. Whenever we post a design job listing at Sterling, we always point out how important it is to us for you to possess four core values: Be brave, be productive, be collaborative, and be creative. These values are what truly connect us…