Tag: spec
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Thoughts on design crowdsourcing
My answers from a brief interview about design crowdsourcing for the Design Bureau Magazine. Do you believe that crowdsourcing (spec work) can ever be good? For example, what if it was used to benefit a noble cause for the common good? Donating time and ideas on a pro bono basis is commendable. I recommend it.…
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How to convince your clients they need a brand, not just a logo
Written by London-based brand identity designer Andrew Sabatier. Explain that you should be employed to find a brand idea that will form the basis of all the company’s branding (and perhaps even future business decisions) of which a logo should only be one expression, an idea that is likely to form the basis of a…
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Spec work: bad for client, bad for designer
Professional designers are continually being asked to provide free services in the mere hope of being paid.