Tag: pricing

  • Pricing Creativity: A Guide to Profit Beyond the Billable Hour

    Blair Enns, author of The Win Without Pitching Manifesto, has released a new title, Pricing Creativity. Blair was happy for me to share an excerpt. Pricing Creativity, Rule #2: Offer Options One of the biggest pricing mistakes that creative professionals make is to put a proposal in front of the client that contains only one…

  • We could really do with £50k

    Written by John Scarrott of the Design Business Association in London. Photo by worldoflard I was chatting to one of our ‘experts’ at the DBA Design Effectiveness Awards when he recounted the following story to me. I’ll tell it from the expert’s perspective. “One of my clients, a small design agency of five people, was…

  • Design pricing for non-profits

    Kim Hatton asked, “Do the same design pricing principles apply between non-profits and for-profit businesses?” When it comes to pricing for non-profits there are a few things I think about: A percentage off my normal rate Pro bono, cutting my rate entirely “for the public good” A service trade, where the client can offer a…

  • When selling design is like selling furniture

    “They’d rather buy a few things that are good and are going to endure, than lots of stuff which isn’t.”

  • Ask about the budget

    “Not everyone knows what their budget is. And that’s ok. It just means we’ll discuss a few options. Some below your price range, some above. It’ll take a little longer. “But if you know what your budget is; let us know. It’ll save us all from having to look at everything on the [car] lot.”…

  • “Nobody bought the cheapest option.”

    People were offered 2 kinds of beer: premium beer for $2.50 and bargain beer for $1.80. Around 80% chose the more expensive beer. Now a third beer was introduced, a super bargain beer for $1.60 in addition to the previous two. Now 80% bought the $1.80 beer and the rest $2.50 beer. Nobody bought the…

  • The design pricing formula

    Newer designers often ask me what they should charge their clients. As much as I want to, I can’t give specifics, as I try to explain with this pricing formula. Expertise: No-one knows better than you how much talent you have, how much time you’ve devoted to learning, or how much you need to earn…

  • How 20 designers charge their clients #3

    The final part of the series — how 20 designers charge their clients, and a few relevant resources. Graham Smith, of ImJustCreative How do you normally charge clients? Typically I charge a flat or hourly depending on the job and also the client. Things like stationery, more predictable stuff will be flat rate. If the…