Tag: michael johnson
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Six brand questions for clients to answer
“Starting in the right place and answering the right questions, rather than starting in the wrong place and offering solutions to the wrong problems.”
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The ideal design process?
I watched a good CreativeMornings video where Tom Foulkes and Michael Johnson talk process. Michael included this flowchart overview of his brand identity design process. “Meet, talk a lot, summary, talk a lot more, verbal brand, then write up a brief, do quite a lot of work, then present.” During his (nearly) 20 years in…