Tag: logo
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Beyond the logo
“The role of the logo is to point, to designate — in as simple a manner as possible.” Those were Paul Rand’s words in a 1991 article published by AIGA: Logos, Flags, and Escutcheons. I agree. But of course as most of you will know, the strongest visual identities are about a lot more than…
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Marks of Excellence by Per Mollerup
This book presents a thorough exploration of the trademark: its history, development, style, classification, and modern relevance. A brief history is given of the origins of the trademark in heraldry, monograms, owner’s marks, and certificates of origin. The next chapters form a study of corporate identity and communication design with an emphasis on sign theory.…