David Airey

Category: Resources

  • Ten principles for good design

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    David Airey
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    606 universal shelving system, 1960, manufactured by Vitsœ, designed by Dieter Rams Good design is innovative. Good design makes a product useful. Good design is aesthetic. Good design makes a product understandable. Good design is unobtrusive. Good design is honest. Good design is long-lasting. Good design is thorough down to the last detail. Good design…

  • What graphic design schools are lacking

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    David Airey
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    I asked design students and graduates what they’d include in their ideal graphic design course. Here’s what they told me. “Design school teaches you how to talk to other designers … there needs to be an entire course on talking to people who are not designers.” — Stephen Lee Ogden “First-year students should be put…

  • The Known Universe

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    David Airey
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    Developed by the American Museum of Natural History, this six minute video zooms out from the Himalayas of Tibet, pulling farther and farther from earth to the limit of the observable universe — the afterglow of the Big Bang.

  • The design pricing formula

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    David Airey
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    Newer designers often ask me what they should charge their clients. As much as I want to, I can’t give specifics, as I try to explain with this pricing formula. Expertise: No-one knows better than you how much talent you have, how much time you’ve devoted to learning, or how much you need to earn…

  • Affiliation in the design profession

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    David Airey
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    AIGA, D&AD, Icograda, DBA… just a few of the many trade associations for graphic designers, but how useful are they?

  • It’s Not How Good You Are, It’s How Good You Want to Be.

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    David Airey
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    Paul Howard Arden, advertising creative and successful writer, was born on April 7th, 1940, and died on April 2nd, 2008. Here’s a quick excerpt from his seminal book, It’s Not How Good You Are, It’s How Good You Want to Be.

  • Fifteen graphic design interview tips

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    David Airey
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    The following interview advice for graphic designers was written by Lee Newham of Good People, former design director at London-based Davies Hall. Graphic design interview tips When you arrive in the interview give us your business card. It should be well designed, memorable, simple and hopefully have a great idea. It should be unique and…