Author: David Airey
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You don’t have to be as good as everyone else
Renowned writer and creator Neil Gaiman explains how to get new business. Freelancers attract new business “…because their work is good, and because they’re easy to get along with, and because they deliver the work on time. And you don’t even need all three. Two out of three is fine. “People will tolerate how unpleasant…
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What employers look for #5
Design employment advice contributed by Blair Thomson of Exeter-based Believe in, interspersed with a little of the studio’s work. I receive a continual stream of CVs and enquiries from designers and interns, and in a similar way to ‘The X-Factor’ and ‘Britain’s Got Talent’, I usually have to spend time sifting through a lot of…
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The Rhein-Herne slinky
Following the slinky-inspired design of German artist Tobias Rehberger, a colourful ribbon wrapped in a swinging spiral connects the two existing parks either side of Germany’s Rhein-Herne canal. “Two steel ribbons made of high strength steel connect to the inclined supports across the canal. The resulting tension force is transferred into strong abutments through the…
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Ethics in design, and who you won’t work with
I asked a question on Twitter about ethics in design, and the stance designers take when it comes to working with clients. Miles Newlyn, for example, mentioned that he won’t work with zoos or companies involved in warfare. Here are some responses from Twitter. Via Thinkstock. “I stay away from anything I don’t fully understand…
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Two memorable business cards
One for a for a bespoke tailor, and another for a music duo. Stood out at the Chip Shop Awards.
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Milton Glaser on Donald Trump
Trump licensed his name to an anonymous Dutch-distilled vodka in 2006. By 2007, it did $4.3 million in sales, selling for $30 a bottle, which priced it above Absolut. But by 2008, sales dropped 81% and only got worse from there.
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Using sound symbolism in branding
Take two imaginary names, Maluma and Takete, and before reading any further, pair each name with one of the two symbols below, the one you think is a better fit.
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What convicts can teach us about branding
Written by Mike Kammerling of Tinder + Sparks, about Neil Stansfield who was jailed for more than two years for buying own-brand supermarket food, repackaging it as organic produce, and selling it on at a huge markup. Photo via Thinkstock. In September 2009, Neil Stansfield of Northamptonshire was jailed for over two years for buying…